Teens are obsessed with their appearance, especially their skin. Oiliness, a flurry of acne lesions, or even a single prominent blemish can contribute to slamming doors and days of sullen withdrawal, headphones stuck, blocking the world out… To help calm down the stormy moods of adolescence by setting down a foundation for intelligent skin care, DERMALOGICA introduces Clean Start, a skin care brand formulated specifically for teens.

The Teenage Skin

One of teenagers’ common concerns is oily skin. The stormy moods of puberty with hormone level surging take up its toll on the skin. Androgens stimulate the sebaceous glands and they switch on sebum production (oil). Consequently we see that shiny appearance on the forehead, cheeks and chin.

The oil, alongside dead skin cells collects within the hair follicles forming a plug or impaction. This build up results in unpleasant skin concerns such as blackheads. If comodones are not addressed properly it can lead to the formation of breakouts (spots).

“The trouble with most of the products targeted to this group, contain artificial fragrances, as well as artificial colours, stripping alcohols and other aggressive ingredients. All of which are irritating to the skin” says Jane Wurwand, Dermalogica Founder.

Taking care of your skin at an early age

According to the American Academy of Dermatologists, 80 percent of UV- related skin damage occurs before one reaches 18 years old! Avoiding protecting our skin at this early stage though is a mistake. Ten years down the line, hyperpigmentation, fine lines, wrinkles and dehydration will all surface if care is not taken in the teenage years.

Everyone deserves a Clean Start.

Clean Start is a whole new product line researched and developed by the skin health experts at Dermalogica. This is a skin care system formulated specifically for teens. The motivational message behind Clean Start product line is health not beauty. Clean Start features 8 products designed to give teens a simple skin care system based on 3 basic criteria : to clean, treat and protect the skin.

This group is exposed to skin care brands which purport to solve problem skin. Such marketing creates the misconception that teens should only use skin care if they have acne. Clean Start addresses multiple skin conditions, oily, acne, normal and combination. It is a starter skin care product system for teens that addresses their needs in a simple way.

Reaching to our Teens

During the development stages Dermalogica worked with teens and young adults to assist with the naming, labeling and packaging copy, and product testing of Clean Start, to tell Dermalogica what worked and what didn’t. This gives the line a unique “created by us, for us” feel. Dermalogica now gives young consumers an alternative which is inspirational, desirable, hip and cool, yet safe and effective. Clean Start reflects the clean, healthy, fun and unique lifestyle that Southern California is world famous for.

The key to healthy skin is to invest in the future of your skin at an early age. To keep our teeth healthy we floss and brush daily, and don’t think twice about doing so. It should be the same for our skin. We recommend our teens to use them for a 4 week period. After this period you will see a big change in the skin. It takes time for our skin to adjust to active ingredients and while ingredients are purifying the skin you may experience breakouts. This is a way of clearing the skin of all the dirt and blockages so that they have a Clean Start!

CLEAN START PRODUCTS

• Wash off – a forming skin wash designed to clear away dead skin cells and extra oil from the face and body
• All Over – a refreshing mist that controls shine as it hydrates
• Read, Set, Scrub – a dual –action masque/scrub that purifies and gently polishes the skin
• Welcome Matte SPF15- a lightweight lotion that reduces shine and offers sun protection without drying the skin
• Brighten Up SPF 15 – a multi – tasking lotion with UV protection that offers a natural tint and shimmer
• Bedtime for Breakouts – an overnight clearing treatment for breakouts
• Smart Mouth and Lip Shine – a super – smoothing lip shield that moisturizes and conditions