What are the different Page roles and what can they do?

Pages that you manage may be in the new Pages experience. Learn more about new Pages.
Classic Pages
There are 5 different types of roles for people who manage classic Pages. When you create a Page, you automatically become the Page's admin, which means you can change how the Page looks and publish as the Page. Only an admin can assign roles and change others' roles.
Learn more about Page roles for connected Pages and Instagram accounts.
Keep in mind that multiple people can have roles on a Page, but each person needs their own personal Facebook account.
The table below outlines the 5 Page roles (across) and what they're able to do (down):
AdminEditorModeratorAdvertiserAnalyst
Manage Page roles and settings✔
Edit the Page and add apps✔ ✔
Create and delete posts as the Page✔ ✔
Send messages as the Page ✔ ✔ ✔
Respond to and delete comments and posts to the Page✔ ✔✔
Remove and ban people from the Page✔ ✔✔
Create ads, promotions or boosted posts✔ ✔✔✔
View earnings insights✔ ✔✔✔
View other insights✔ ✔✔✔✔
View Page Quality tab✔ ✔✔✔✔
See who published as the Page✔ ✔✔✔✔
Publish and manage jobs✔ ✔
Turn on job features for a post✔ ✔
Learn how to give someone a role on your Page.
New Pages Experience
Classic Page roles are updated in the new Pages experience. Instead of Page roles, people can have Facebook access or task access to help manage a Page. Here is how classic Page roles compare to Facebook access and task access in the new Pages experience:
Classic Page RolesPage Access in the New Pages Experience
AdminFacebook access with full control
EditorFacebook access with partial control
ModeratorTask access for Message Replies, Community Activity, Ads, Insights
AdvertiserTask access for Ads, Insights
AnalystTask access for Insights
Facebook access
People can have Facebook access with full control or partial control. They can switch into the Page and manage it on Facebook or by using other tools from Facebook. People with Facebook access with full control or partial control can manage the following:
  • Content: Create, manage or delete any content on the Page, such as posts, stories and more.
  • Messages: Respond to direct messages as the Page in Inbox.
  • Comments: Respond to comments on the Page and edit or delete existing comments made by the Page.
  • Linked Accounts: Add, manage or remove linked accounts, such as Instagram.
  • Ads: Create, manage and delete ads.
  • Insights: Use Page, post and ad insights to analyze the performance of the Page.
  • Events: Create, edit and delete events by the Page.
  • Removal and Bans: Remove or ban people from the Page.
Additionally, people with Facebook access with full control can manage:
  • Settings: Manage and edit all settings, such as Page information and deleting the Page.
  • Access: Give or remove people’s Facebook or task access to the Page or linked Instagram account, including people with Facebook access with full control.
Keep in mind that if you choose to give Facebook access with full control to other people, they will have the same access as you. This means that they can give other people access to manage the Page, remove anyone from the Page (including you), or delete the Page.
Task access
People with task access can manage the Page from other management tools such as Facebook Business Suite, Creator Studio, Ads Manager, or Business Manager. This means they can’t switch into the Page or manage it on Facebook. People with task access can manage the following:
  • Content: Create, manage or delete posts, stories and more. Respond to comments and update Page information.
  • Messages and Community Activity: Respond to direct messages as the Page in Inbox, comment, manage unwanted content, and report activity on the Page.
  • Ads: Create, manage and delete ads, and other ads-related tasks.
  • Insights: See how the Page, content, ads and other metrics perform.
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